There is a 3C standard provisions that the length of power cord for electric kettle shall not be longer than 0.75 meters (include the length of the hidden part in the body). It is for the concern of security. If the power cord is too long, it will accidentally stumbles over to you or your family, and boiled water will spill out and scald you or your family. In addition, long wire means big resistance because electric kettle belongs to high power electric equipment. More energy will be cost and fusing hidden trouble probably will happen if the cord is long.